Brand Appeal

Brand Appeal

Overview

Leading Risk Management and Corporate Insurance Broker, M.E. Wilson, sought to modernize their website user experience, update their digital brand appeal and increase customer touch points and traffic to the site using social media, like LinkedIn.  media-ecology provided the branding expertise, professional website design and content development services for the redesign needed to take them into the future and tell their story – refreshing the digital brand identity of this well-respected, century-old risk management and corporate insurance brokerage.

Objective

Appeal to new prospects and new hires while increasing engagement with customers and carriers.

Client

  • M.E. Wilson
ROLE
  • Branding
  • Design
  • Strategy
  • Development
  • Video Production
TOOLS
  • WordPress
  • Adobe Photoshop, Premiere, After Effects
Responsive website design shown on laptop, tablet and smartphone

A New Aesthetic

We introduced a new aesthetic to appeal to today’s audiences and respect the nearly century-old brand legacy. We paired an updated, vibrant color palette with fresh, attention-getting copy.

Elegant, Responsive Website Design

Goodbye, static website. Hello, full-screen video footage with elegant call to action overlays, buttons and dynamic, lightweight motion, engaging visitors longer.

Content Marketing

Sharable success stories woven through the site highlight the company’s relationship-focused approach to business and their positive impact on their customer’s bottom line.

Results

Fully responsive and retina-ready, this rebooted high touch, high tech website features: Video Interviews, Industry Pages, Executive Bios, a Legacy Section, Call-to-Action and Social Share Buttons, FAQs, an Events Calendar and Search.