Content Marketing

Content Marketing

Challenge

How do you communicate your company’s values and culture in a way that propels business development and recruitment? How do you communicate what you do and how you work?

Objectives

  • Attract and engage prospects and clients
  • Communicate the value the company brings to its customers
  • Leverage LinkedIn, increase brand impressions, engagement, connections, shares and likes
  • Reach influencers

Client

  • M.E. Wilson
  • Insurance, Risk Management, Employee Benefits
ROLE
  • Branding
  • Content Marketing
  • Video Production
  • Motion Graphics / Animation
  • Social Media Content
TOOLS
  • HD Field Kit
  • Adobe Premiere, After Effects
  • Vimeo

Solution: M.E. Wilson Customer Testimonials Video Series

Goodwill
Goodwill
DOW Electronics
DOW Electronics
The Bank of Tampa
The Bank of Tampa
The YMCA
The YMCA
Gracepoint Wellness
Gracepoint Wellness
Painters on Demand
Painters on Demand
The Crisis Center
The Crisis Center

Customer-Oriented Content

Thirty-second sharable video testimonials told from the customer’s point of view, featuring hard-hitting, bottom line results. Customers explain what the M.E. Wilson does, how they work and the money and headaches they’ve saved in working with them. Each story focuses on a different industry and business line, showcasing the company’s value across a wide array of their insurance, risk management and employee benefits solutions. Beautiful motion graphics, a logo indent, and logo sting make these shareable, shorts memorable. Longer versions (approximately two-minutes) are featured on the company homepage and in “Impact” articles also on the website.

Features

Video interviews with branded visual motion graphic effects

Logo sting

Logo indent